Toyota Motor Corporation’s sales fell again after declines in Japan and China put an end to a short-lived recovery, while production was disrupted by domestic scandals and recalls abroad.
Global output, including that of subsidiaries Daihatsu Motor and Hino Motors, dropped in August by 12.6 per cent from a year earlier to 808,023 units, the company said Sept 27.
Global sales fell 3.7 per cent year-on-year following a 0.7 per cent gain in July.
Toyota’s sales fell more than 9 per cent in Japan as it felt the delayed impact of recent regulatory scandals involving falsified vehicle safety certifications, which forced a number of the country’s biggest carmakers to suspend production for affected models.
Its hybrid gas-electric cars saw renewed popularity as demand for electric vehicles (EVs) plateaued, but a global slump in new car sales and intense competition in China are weighing on the world’s biggest carmaker.
While certain models like its Granvia minivan are proving popular in China, Toyota’s sales in the country fell 13.5 per cent to 152,065 units in August with an ongoing price war with the likes of BYD threatening to further squeeze its market share.
A downturn in EV demand has led some of the world’s biggest automakers to scale back electrification goals.
In August, a Nikkei report said Toyota had slashed its 2026 annual sales goal from 1.5 million battery EVs to 1 million.
Toyota sold 12,682 battery EVs in August, all but 119 of which were sold outside of Japan.
Meanwhile, it sold 336,848 hybrids that month, a 22 per cent increase from last year.
EV uptake has been slower in the island nation than in other major markets due to the dominance of hybrids and gas-powered cars.