JAPAN has never seen so many tourists flood into the country so quickly.
The yen’s historic collapse, meaning a cheaper traveling experience for those with tourist dollars to spend, coupled with the post-pandemic surge in global tourism, has sparked interest in the nation like never before.
More than 14.5 million people arrived in the country in the first five months of this year, according to the Japan National Tourism Organization’s latest figures. That’s 70 per cent up on the same period last year, and on track to beat 2019’s record 31 million visitors.
The island nation — famed for its dining, cleanliness and mix of futuristic and traditional experiences — currently feels more like a low-cost travel haven than one of the world’s most advanced economies, thanks to extraordinary currency exchange rates.
The yen has been stuck at a three-decade low in recent months, making everything from an omakase sushi lunch to premium A5 wagyu steak much more affordable.
Lasting momentum
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Japan welcomed more than 3 million visitors for a third straight month in May, with the majority coming from South Korea, China and Taiwan. More than a million Americans made the long-haul trip from the US in the first five months of the year — a 50 per cent jump on the same period in 2019.
Tourist numbers from 19 markets — including all Group of Seven nations — this year broke their records for May. Chinese tourists have lagged their global counterparts since the beginning of the year, although the gap is closing. Japan has proved to be the top pick for Chinese tourists this summer.
Based on a Bloomberg Intelligence analysis, Japan is set to receive a record 34 million visitors this year,
